There’s no formula for a magic spell; each one works differently, as do we as practitioners. However, in the West, we generally combine intention, action, and speech to create the desired outcome. Your spell’s ingredients form part of the action – and should have an affinity with you and your intention. Most spells have elemental, planetary and natural components to them. Symbolism and sympathy are important too, because of the widely held spiritual belief that like attracts like. Simply dressing your altar in greens and golds, for example, as well as burning the right incense and giving prominence to prosperity attracting crystals, could form the foundation of a powerful money spell.

Choosing ingredients for a spell is very much like choosing them for a recipe. Each item has its own purpose, and spells, like recipes, can be created from scratch or modified from existing rituals. Many witches find they create the best spells through experimentation. Ingredients from all over the world can be used in spells – and invocations and ceremonial style can be adapted from one tradition to suit the purposes of another.

Magical Oils have wide-ranging uses in spellcraft – the simplest of which is combining different varieties to create powerfully charged blends. These can be used for consecrating magical tools or anointing the body in order to increase or attract whatever is desired. In addition to oils and incense, we also offer glass bottles and plastic bottles for storage and for blending ingredients, as well as dried herbs and botanicals.

Dried herbs form part of the vast majority of spells, and we stock over 30 varieties including many popular kinds (Sandalwood, Damiana, Cloves and Basil) as well as the more obscure Blessed Thistle, Solomon’s Seal Root, and Mace. We also offer potent Oak Bark and Pine Needles – both ideal for Sabbatt rituals. According to Judika Illes:

‘Magic spells are cast by burning botanicals (incense) thus releasing their magic power into the atmosphere (fumigation).

One of the most ancient methods of casting spells is consciously, carefully, and deliberately burning botanicals. This method incorporates all four primal elements into one spell. By applying the power of fire, botanical power (which has been nourished by the Earth and by water) is transformed into smoke (air) and dispersed into the atmosphere to provide magical solutions and fulfil magical desires. If you burn incense on a metal pan or burner. Then you incorporate what many consider to be the fifth element, metal, into your spell as well.’

– Judika Illes, The Element Encyclopedia of 1000 Spells. London: Harper Collins, 2004.


Our dried botanicals can be used in spells for peace and healing, clearing negativity, exorcism, love, lust, and fertility, as well as protection, hex breaking and curse lifting, money and business success, divination, meditation, summoning spirits, and more besides. For anyone uncertain of creating their own spells, we offer a spell kits for prosperity, protection, healing, consecration and love. Magic doesn’t have to be complicated. Simply blending dried herbs in a sachet or pouch, perhaps with a crystal anointed with magical oil, can become a powerful charm, talisman or amulet to carry until the magical goal is achieved.